Qué (quién) es Market Promotion Program - definición

ORGANIZATION THAT COLLECTS FUNDS FROM PRODUCERS OF A PARTICULAR AGRICULTURAL COMMODITY

Checkoff program; Generic advertising and promotion; Generic check-offs; Check-off program; Commodity checkoff programs

Market Promotion Program

Export incentive program; Market Promotion Program

The Market Promotion Program (MPP) was authorized by the Food, Agriculture, Conservation, and Trade Act of 1990 and is administered by the U.S. Department of Agriculture's Foreign Agricultural Service. Under the MPP, surplus stocks or funds from the Commodity Credit Corporation are used to partially reimburse agricultural organizations conducting specific foreign market development projects for eligible products in specified countries. Proposals for MPP programs are developed by trade organizations and private firms. Activities financed by the programs vary from commodity to commodity, and include activities such as market research, construction of a three-story wood demonstration building, construction of a model feed mill, and consumer promotion activities. (MPP is broader in scope than the Targeted Export Assistance [TEA] program, repealed by the 1990 Farm Bill, whose purpose was to assist exports of commoditis hurt by unfair foreign trade practices.)

Market Access Program

Export incentive program; Market Promotion Program

The Market Access Program (MAP; formerly the Market Promotion Program) is administered by the Foreign Agricultural Service and uses funds from the Commodity Credit Corporation (CCC). It helps producers, exporters, private companies, and other trade organizations finance promotional activities for agricultural products of the United States.

https://en.wikipedia.org/wiki/Market_Access_Program

Farmers Market Promotion Program

The Farmers Market Promotion Program is a United States Department of Agriculture (USDA) program established by the 2002 farm bill (P.L.

https://en.wikipedia.org/wiki/Farmers_Market_Promotion_Program

Wikipedia

Commodity checkoff program

In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year.

The United States Department of Agriculture is responsible for overseeing the formation of checkoff organizations under the authority of the Commodity, Promotion, Research and Information Act of 1996.

These organizations are responsible for familiar American advertising campaigns, including "Milk Does a Body Good," the Got Milk? milk moustache series, "Pork. The Other White Meat", "The Incredible, Edible Egg", and "Beef: It's What's for Dinner."

Many of these programs are authorized by the Commodity Promotion, Research and Information Act of 1996.

https://en.wikipedia.org/wiki/Commodity checkoff program